Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
Firstly, it's pivotal to understand what we mean by a 'topical map'. Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
A topical map works best when it caters directly to the common search phrases used by your target audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost topical map for local seo organic traffic.
What should you do first? Begin with comprehensive keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.